Hey dog people!
I get it.
Running a successful dog business often feels like juggling a dozen roles at once—trainer, marketer, scheduler, and more.
But...what if you had a virtual assistant to lighten the load, streamline your processes, and keep your creativity flowing?
Meet your newest employee: Chat GPT.
I’m going to show you three practical ways to use Chat GPT to grow your dog business. These tips will save you time, reduce overwhelm, and help you focus on what you truly love—helping dogs and their humans thrive.
Use Number One: Brainstorm New Business Ideas
Innovation is the name of the game when it comes to staying competitive in the dog biz world.
Whether you’re dreaming up new services or looking for fresh ways to connect with clients, Chat GPT can spark creative ideas faster than your morning coffee kicks in.
How to Use It
Service Ideas: Need fresh offerings? Prompt Chat GPT with something like, “Suggest 5 unique dog training services for senior dog owners.”
Content Topics: Struggling with blog ideas? Ask, “What are 10 blog topics for a dog trainer specializing in behavior modification?”
Marketing Campaigns: Boost your creativity by asking, “How can I promote my group training classes with a seasonal theme?”
Treat Chat GPT’s ideas as a jumping-off point. Add your expertise and tailor suggestions to suit your brand’s voice and audience.
Use Number Two: Plan Educational Content for Clients
High quality educational resources build trust, position you as an expert, and help your clients see the value in your services- and Chat GPT makes creating these materials easier than ever.
How to Use It
Client Handouts: Ask GPT to create quick-reference materials, like, “Draft a one-page guide on how to socialize a puppy.”
Scripts for Tutorials: Thinking of doing a video? Use GPT to outline it: “Write a 2-minute script explaining the basics of crate training.”
Workshop Topics: Planning an event? Try, “What are 5 engaging workshop ideas for dog owners dealing with reactive behavior?”
Add visuals to your materials to make them more engaging. Use tools like Canva to turn GPT’s text into polished, professional content your clients will love.
Use Number Three: Create Engaging Marketing Content
We all know marketing is vital for attracting ideal clients, but it can also feel like a full-time job. Chat GPT is like having a marketing assistant on-call, ready to help you brainstorm attention-grabbing content.
How to Use It
Social Media: Running low on ideas? Prompt GPT with, “Brainstorm 5 ideas for marketing content that will answer a question that first time dog owners have.”
Blog Content: Stuck staring at a blank screen? Ask GPT for a head start, like, “Write an introduction for a blog on why consistent training builds trust between dogs and owners.”
Email Campaigns: Craft engaging emails in a snap. For example: “Write an email promoting a free puppy training webinar with a sign-up link.”
Generate a few drafts, then refine your favorite one to match your brand’s unique tone and style. This saves time while ensuring the final product feels authentically you.
Free Chat GPT Prompt for Social Media Content
“You are a social media strategist specializing in content creation for Instagram. I want you to create a high-level social media strategy plan for my business. The content plan should include 4 weeks of the following information: Three pieces of content each week. They should be designed to bring in new followers, promote engagement, and drive action to book services. The content should take information from the below:
(And here, you should just brain dump for a few minutes on dog-related topics you could talk about for HOURS. Don't stress this part. Let it flow).”
Why Chat GPT Is a Game-Changer for Dog Businesses
Save Time: Automate repetitive tasks like drafting emails or writing captions.
Stay Consistent: Avoid the overwhelm of daily content creation while showing up consistently for your audience.
Build Authority: Use GPT to help you create polished, professional materials that elevate your expertise and build trust.
Chat GPT is more than just a shiny tech tool—it’s your secret weapon for running a smarter, more efficient dog business. From brainstorming innovative ideas to crafting educational resources and marketing materials, it frees up your time so you can focus on what matters most: helping dogs and their owners thrive.
Your dog biz can grow faster than you ever imagined—with a little help from AI.
FREE Marketing Masterclass for Dog Trainers
You can use organic marketing to build genuine connections and completely transform your dog business strategy.
There are people out there right now looking for your dog training service—let’s make sure they find you and your dog business!
Ready to simplify your marketing strategy and see real results? Organic Marketing is the best way to completely transform your Dog Training Business.
In this free marketing masterclass, you can steal my exact system to copy and paste right into your dog business. No paid ads required!
Unlock the power of Organic Marketing with my proven strategy, The Triple Channel System.
About Me
I’m Mattison Skoog-Simpson, a certified dog trainer and behavior consultant (CPDT-KA, CDBC) with a degree in advertising and a background in corporate system solutions.
I help professional dog trainers and dog business owners implement strategic Organic Marketing plans in their business and use social media to reach their dreamiest clients without breaking the bank or burning out.
Follow me on Instagram @TheDogBizNerd and @FreedbyTraining.
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