Content Creation for Dog Trainers in 2025: What’s Changed (and What Still Works)
- Mattison Skoog-Simpson
- May 4
- 3 min read
Updated: May 6
Hey dog people!
If you’ve been feeling like your content isn’t landing the way it used to—or you’re tired of trying to chase every trend—you’re not alone.
2025 has brought a big shift in how dog trainers need to approach content creation.
But here’s the good news: not everything has changed. In fact, a few key things still work really well—and they’re the foundation of a strategy that won’t leave you burned out or confused.
In this blog, we’ll unpack what’s different in content marketing this year, what timeless tactics you can still rely on, and how to use both to your advantage.
By the end, you’ll have a clear path forward and a free cheat sheet (👋 The Key Three v3.0) to make creating content easier than ever.
What’s Changed in Dog Trainer Content Creation for 2025
Let’s start with the shifts that matter:
1. The Algorithm Isn’t Your Boss—The Audience Is
The Instagram and TikTok algorithms? Still annoying. Still changing. But in 2025, platforms are leaning harder into connection-based content—meaning engagement and audience trust outweigh “virality.”
What this means for you: Stop trying to hack the algorithm and start focusing on building authentic, meaningful micro-content that speaks directly to your dream clients. The reach will follow.
Need a little help building a strategy so your content actually converts? Read "Why am I not getting dog training clients from social media?".
2. Video Is Still In, but Production Doesn’t Need to Be Fancy
Reels, short-form video, Stories, even YouTube Shorts—video is still king. But overly edited or “perfect” videos are often underperforming (especially for their time investment).
Instead, focus on:
Talking-head videos with captions
Clip mashups of you training or interacting with dogs
Behind-the-scenes storytelling
Showing your values and personality (even when it’s messy)
3. People Want More You
AI content is everywhere. But real stories, real expertise, and real people stand out in the noise.
In 2025, you can stand out as a dog trainer by:
Sharing personal insights and origin stories
Naming beliefs and boundaries clearly
Embracing “this is for you / this is not for you” messaging
Looking for a few post prompts to make content TODAY? Check out "10 Easy Dog Training Social Media Post Ideas".
What Still Works in 2025 (And Probably Always Will)
You don’t need to throw everything out the window. In fact, the content strategies that have worked for years? Still golden—when done well.
1. The Content Marketing Lifecycle
Not every post should sell. Not every post should educate. Not every post should go viral.
But your content should include a mix of:
Growth content (reaches new people)
Nurture content (builds trust)
Conversion content (inspires action)
2. Posting with Purpose
✅ Still true: Showing up consistently matters more than posting daily.
✅ Still true: Random posting = random results.
✅ Still true: A simple content schedule you can stick to wins.
You can learn more about this strategy in "Focus Your Dog Business Social Media with a Simple Content Schedule".
Ask yourself:
Who is this post for?
What do I want them to feel or do?
How does this help them know, like, or trust me?
3. Lead with Value
Your audience isn’t looking for the fanciest dog trainer—they’re looking for the one who makes them feel seen and supported.
Whether you’re educating, empowering, or entertaining… value wins every time.
Use the Key Three framework:
Hook – Grab their attention (first 3 seconds)
Value – Teach something or inspire a shift
CTA – Invite them to take a next step
Simplify content creation with this FREE Cheat Sheet for Dog Trainers
You can use intentional content creation to build genuine connections and completely transform your dog training business in 2025.
There are dream clients out there right now looking for your help—let’s make sure your content helps them find you and say yes.
Ready to simplify your content strategy and start creating posts that actually connect? You don’t need to be a content machine or chase every new trend. You just need the right framework.
In this free 6-page cheat sheet, you’ll get my updated system for creating powerful content that builds visibility, nurtures trust, and drives real results—without burning out.
Unlock the power of The Key Three with this 2025 version built just for dog trainers like you.
Download your free content creation cheat sheet, The Key Three v3.0, below:
Your dog nerd friend,
Mattison
About Me
I’m Mattison Skoog-Simpson, a certified dog trainer and behavior consultant (CPDT-KA, CDBC) with a degree in advertising and a background in corporate system solutions.
I help professional dog trainers and dog business owners implement strategic Organic Marketing plans in their business and use social media to reach their dreamiest clients without breaking the bank or burning out.
Follow me on Instagram @TheDogBizNerd and @FreedbyTraining.
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